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 Since business is truly a quatrain of people, products, processes and profits, this book shows a play-by-play account of the what it takes to succeed. People are really put first on the business agenda, both customers and employees.
Frank J.Sherosky - Author "Perfecting Corporate Character"
What this book does is to show that management is a difficult and ongoing job even when the company has a straight forward strategy and culture. It shows the managememt effort taken to develop and maintain the fun culture whilst at the same time provide a first class service. Nuts should be a required reading for all managers and students of management.
I am giving the book two points because I enjoyed reading customer letters and transcripts from Southwest Airlines. Those were much more instructive than the prose of the two authors. If the book had been the entertaining read it promised to be judging from the reviews, I wouldn't have minded the absence of content as much.
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I bought the book on a recommendation from a management trainer. Very disappointing! Whereas Southwest airlines, their customer relations and their business model are certainly interesting, this book is not. The authors of Nuts! managed to bore after 20 pages. Nuts! could easily have been compressed into 50-80 pages by eliminating all repetition and fluff. What bothered me most was the uncritical Rah Rah cheerleader style of the authors, who used any example at hand to make the point they wanted, no matter how little the example supported that (on occasion the same example is used in different chapters of the book to make two logically opposed points).
